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“澳柯玛”,中国企业界一个响当当的名字,中国著名家电企业之一。1996年澳柯玛商标被国家工商局认定为“中国驰名商标”。经过10年的发展,澳柯玛集团已发展成为国家大型一级企业,有形资产和无形资产超过70亿元,澳柯玛工业园已成为目前世界上比较大的电冰柜生产基地之一。然而,在10年前,澳柯玛却是一个员工不足400人、资不抵债2700万元、濒临倒闭的小企业。也是在10年前,鲁群生走马上任,担任了澳柯玛公司第11任经理,从此,鲁群生率领澳柯玛人开始了艰苦卓绝的创业历程,使企业起死回生,走向辉煌,一举成为我国冰柜行业的龙头企业,创造了中国工
“Aucma” is a well-known name in the Chinese business community and one of the famous home appliance companies in China. In 1996, the Aucma trademark was recognized by the State Administration of Industry and Commerce as “China’s Well-known Trademark.” After 10 years of development, Aucma Group has developed into a large state-level enterprise with tangible assets and intangible assets exceeding 7 billion yuan. Aucma Industrial Park has become one of the world’s largest production bases of electric freezers. However, 10 years ago, Aucma was a small company with less than 400 employees and 27 million yuan in insolvency. Also 10 years ago, Lu Qunsheng took office and served as the 11th manager of Aucma. Since then, Lu Qunsheng has led Aucma people to start an arduous entrepreneurial process, which has made the company back to life and glory, and it has become a leading company in the industry of freezer in China. Chinese workers