企业文化作为一种新兴的先进生产力理论问世以来,已成为许多企业走向成功的强大动力和重要法宝。企业文化对于现代化管理,以及企业外塑形象、内育精神都起着重大作用。正确认识企业文化建设是企业不断增强竞争力,确保在经济全球化竞争中立于不败之地的有力保障。本文就企业文化建设的问题提出了完善和发展企业文化建设的对策。 Since the emergence of corporate culture as a new advanced productivity theory, it has become a powerful force and an important magic weapon for many companies to succeed. Corporate culture plays a major role in modern management, as well as corporate exterior image and in-person education. A correct understanding of corporate culture construction is a powerful guarantee for companies to constantly enhance their competitiveness and ensure their invincibility in the global economic competition. This article puts forward the countermeasures for perfecting and developing corporate culture construction on the issue of corporate culture construction.