论文部分内容阅读
为了解北京高端旅游市场项目和消费人群,北京市旅游局不久前对北京的高端旅游市场进行了为时两个多月的调研,组织专业调查人员采取数据收集和抽样调查相结合的方法对来京游客进行问卷调查,对北京高端旅游客源市场有了初步的了解,明确了一些概念,并依据调研结果,对北京高端旅游市场的发展现状和市场需求进行了定量和定性分析。在此我们对调研报告进行摘要刊发。
In order to understand Beijing’s high-end tourism market and consumer groups, Beijing Municipal Bureau of Tourism recently conducted a research on Beijing’s high-end tourism market for more than two months and organized professional investigators to adopt a combination of data collection and sample surveys Beijing tourists conducted a questionnaire survey to gain a preliminary understanding of Beijing’s high-end tourist market, clarified some concepts, and conducted quantitative and qualitative analyzes of the status quo and market demand of Beijing’s high-end tourism market based on the survey results. Here we summarize the research report.