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渠道作为一个关键的市场要素,已经成为企业在市场竞争中制胜的必要资源。在汽车行业有“得渠道者得天下”之说,在农机行业,渠道资源的拥有同样成为得市场的必要资本。随着农机市场的发展,企业与竞争对手间对渠道资源的竞争日趋激烈,但是,渠道仅仅是一种动态资源,要做到长期拥有它,使它在竞争中发挥最大作用,应依靠企业对渠道资源管理、运作的艺术。
As a key market element, channels have become the necessary resources for enterprises to win in market competition. In the automotive industry, there are “those who have access to the world,” said, in the agricultural machinery industry, the possession of channel resources also become the necessary capital market. With the development of the agricultural machinery market, the competition between enterprises and competitors for channel resources is becoming more and more fierce. However, the channel is only a dynamic resource. To have it for a long time to maximize its role in the competition, enterprises should rely on business Channel resource management, the art of operation.