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你在网上给猫猫买过猫砂吗?还有牙膏、洗衣粉,麦片什么的? 不少做B2C的网站专家们认为.这些产品信息不够丰富,广告在电视上随处可见.家门口的超市里比比皆是,消费者又何必特地上网了解、购买呢?而且,这些产品的利润空间本就很小,再加上高昂的配送费用,必然是赔本赚吆喝。其实,通过网络销售这类产品并非全然不可行。观点一:人们不会为了“信息贫乏”的产品(如日用杂货)而花时间在线上货比三家,但是他们会在线上订购“送货到家”的服务。
Have you bought cat litter on the Internet for cats and cats? What about toothpaste, washing powder, and cereals? Many site experts who do B2C think that these products are not rich enough in information and advertisements can be found on television. There are numerous comparisons, why do consumers have to go online to understand and buy? Moreover, the profit margin of these products is already very small, coupled with high distribution costs, must be to lose money. In fact, it is not at all feasible to sell such products through the Internet. Point One: People will not spend time online to shop for “information poor” products (such as daily groceries), but they will order “home delivery” services online.