目前,一个公关事件或信息的传播在宏观上可分前期策划、中期传播、后期监测这三个阶段。笔者认为,在三个阶段中,人们在对舆论的理解上常犯张冠李戴的错误,往往把一些非舆论的东西误指为舆论。笔者以为,新闻舆论是新闻传播者(记者)模拟社会公众对新闻事实的共同评价及其一致性意 At present, the dissemination of a PR event or information can be macroscopically divided into three phases: early planning, medium-term dissemination and post-monitoring. The author believes that in the three stages, people often make mistakes in their understanding of public opinions, often misinterpreting something that is not public opinion as public opinion. The author believes that the news media is the news disseminator (reporter) to simulate the common assessment of the public on the facts of the news and its consistency