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优势(strengths)、劣势(weakness)、机会(opportunities)和威胁(threats)分析(即 SWOT 分析),是现代企业管理中最常用的一种企业内外部环境条件战略因素综合分析方法,通过分析环境变化而发现机会和挑战,识别自身优势和劣势,并制定最佳策略。优势是指机构具备的优于竞争者的能力和资源;劣势是指机构具备的弱于竞争者的能力和资源;机会足指环境中出现的机构生存与发展的趋势。通过 SWOT
Strengths, weaknesses, opportunities, and threats analysis (SWOT analysis) are the most commonly used methods for comprehensive analysis of internal and external environmental conditions and strategic factors in modern business management. Change and discover opportunities and challenges, identify your strengths and weaknesses, and develop best practices. Advantages refer to the capabilities and resources of an organization that are superior to those of competitors; disadvantages refer to the capabilities and resources of institutions that are weaker than those of competitors; and opportunities refer to the trend of institutional survival and development in the environment. By SWOT