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美国通用汽车公司曾有数据显示：在北美，一个车主平均每隔6年会购买一辆新车，而通用公司每卖出100辆汽车，就有65辆是由老客户购买的。在杭州，也有这么一群人，当其他买房人的眼睛紧盯着地段、价格的时候，他们固执地认准了一个房产品牌，并积极地向自己的朋友和家人们推荐。他们往往都是社会中比较高层次的人群，对品牌有着特殊的看重。出于他们这种对××品牌的忠诚度．我们姑且将他们称为“××人”。企业的终端攻略在他们身上得到了最明显的效果验证。而他们，也在对所信赖品牌的追逐中得到了价值的满足。
General Motors Corp. of the United States once had data showing that in North America, an average car owner buys a new car every 6 years, whereas General Motors buys 65 cars for every 100 cars sold. In Hangzhou, there are such groups of people who are stubbornly looking for a real estate brand and actively recommending to their friends and family when other buyers are keeping their eyes on lots and prices. They are often the higher level of people in the community, the brand has a special emphasis. Out of their loyalty to the XX brand. Let us call them “XX people.” Enterprise terminal Raiders in them who got the most obvious effect verification. And they, too, are satisfied with the values they seek in the chase of trusted brands.