在传播碎片化、分众化的时代,传统的灌输型营销模式在精准性、营销成本、营销效果上显露出越来越多的不足,而互动性所带来的精准化和低成本成就了SNS。今年以来,开心网与国际知名车企率先合作的植入式互动营销,则在最大限度的实现用户之间互动、用户与品牌互动的同时,做到线上游戏与线下品牌认知融为一体,不仅帮助企业增强口碑传播和用户忠诚度,又能在用户间形成互动营销活动的二次传播。 In the era of fragmented and fragmented communication, the traditional inculcating marketing model shows more and more deficiencies in accuracy, marketing cost and marketing effectiveness, and the precision and low cost brought by interactivity have made SNS . This year, happy network and the world’s leading car companies take the lead in cooperation with the implantable interactive marketing, the maximum realization of the interaction between users, users interact with the brand at the same time, so online games and offline brand awareness into One, not only help enterprises to enhance word of mouth and user loyalty, but also in the user interaction between the formation of secondary marketing activities.