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伴随当今网络技术的不断发展及广泛应用,社会依据互联网开始转入网络经济时代。而企业产品营销管理也跟随趋势步入网络营销时代。在互联网时代框架下,其带来机遇和挑战并存,而对于我国尚处于成熟期的部分企业而言,面对诸多机遇和挑战,其应充分把握机遇,并做好充足准备敢于迎接挑战。本文通过对我国企业在产品网络营销当中所存在的问题进行分析,并对此提出相应解决对策。
With the continuous development of today’s network technology and its wide application, the society started to move into the internet economy based on the internet. The enterprise product marketing management also follow the trend into the era of Internet marketing. Under the framework of the Internet era, it brings both opportunities and challenges. For some enterprises in our country still in maturity, we should take full advantage of the opportunities and challenges we face in facing many opportunities and challenges. We should make full preparations to meet the challenges. This article analyzes the existing problems of Chinese enterprises in product network marketing, and puts forward corresponding solutions.