营销能力作为企业能力的重要组成部分,对企业赢得竞争优势有重要作用,对营销能力及营销能力的构成进行理论回顾,系统地对该领域进行梳理,在回顾的同时,也为未来的研究指明方向。 As an important part of enterprise competence, marketing ability plays an important role in gaining a competitive advantage. It reviews the composition of marketing ability and marketing ability systematically, and reviews it in a retrospective manner as well as for future research direction.