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网络视频贴片广告在网络广告中异军突起,成为广告新宠。本文将睡眠者效应与网络视频贴片广告传播系统相结合,从睡眠者效应的角度提出网络视频贴片广告传播系统中广告受众、广告主、广告信息以及广告媒介影响广告广播效果的原因,并结合睡眠者效应提出相应对策。
Network video patch advertising a sudden emergence in the online advertising, advertising the new darling. In this paper, the sleeper effect is combined with the network video patch advertising communication system, and the reason why advertisement audience, advertisers, advertisement information and advertisement media affect the advertisement broadcasting effect is put forward from the perspective of sleeper effect Combine the sleeper effect to put forward corresponding countermeasure.