未来商家试图通过价格策略来增大IT产品的销售量,难以获得显著效果。在此背景下,IT产品的假日促销日益成为推动该产品销售量的重要形式。从现阶段诸多卖场所反馈的信息,不难发现:在IT产品的促销活动中,热闹有余而效果则不明显。对于IT产品促销模式的构建,须结合它的产品特征和市场环境来展开;同时,还须遵循促销活动的目标导向和内在要求来进行。 Future businesses trying to increase the sales of IT products through price strategy, difficult to obtain significant results. In this context, holiday promotions for IT products are increasingly becoming an important form of product sales. Feedback from the many stores at this stage, not difficult to find information: promotional activities in IT products, more than lively and the effect is not obvious. For IT product promotion model construction, it must be combined with its product features and market environment to expand; the same time, the promotion must follow the goal-oriented marketing and internal requirements.