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从事件的视角看科普,已形成了社会公共事件、社会热点事件、社会突发事件等社会事件中嵌入科普的应急科普模式。但从科普的视角看事件,应急科普模式只是依托事件展开科普的组成部分,结合事件营销和科普营销的已有研究基础,本文提出事件科普营销模式,界定其依借公益性、聚焦性和危机性事件的内涵和依附性、新闻性、策划性三个特征,并从科学技术渗透日常生活、资源整合、投入产出效率等角度论述其兴起的内在依据,并提出借势方式和造势方式下的四种路径。
Science popularization from the perspective of events has formed an emergency science popularization model embedding popular science in social events such as social public events, social hot spots and social emergencies. However, from the perspective of science popularization, the model of emergency science popularization relies only on the events to popularize science popularization. Combining with the existing research foundation of event marketing and popular science marketing, this paper puts forward the marketing model of event popularization, defines its reliance on public welfare, focusing and crisis The connotation and dependence of sexual events, the news features and the planning features, and expounds the internal basis of its rise from the perspectives of science and technology penetration into daily life, resource integration and input-output efficiency, The four paths.