用户体验是人们接触和使用产品过程中建立的主观感受,源自用户的理性与感性两方面的需求。理性需求涉及产品的功能和效率,感性需求则与美学、情绪、意义相关。故事效应源自人对故事的情感需求。设计过程中故事的导入,有效地满足理性与感性两方面需。故事效应为用户体验提供了设计的新思路。 User experience is the subjective experience that people establish in the process of contact and use of products, which is derived from the user’s rational and emotional needs. Rational needs relate to the function and efficiency of products, and emotional needs are related to aesthetics, emotion and meaning. The story effect comes from the emotional needs of the story. The introduction of the story in the design process effectively meets the needs of both rationality and sensibility. The story effect provides a new idea for the user experience design.