文化是衡量人民幸福指数的重要标尺,群众文化则是这把标尺上最重要的一个刻度。如何更好地为广大人民群众服务,更好地满足人民群众精神文化生活需求,是群文工作者们坚持不懈、孜孜以求的长远目标。本文以重庆市江北区“观音桥广场文化之声”活动为例,就这一全国知名的广场文化品牌的打造思路,探析“以公益性文化品牌推动群众文化”这一发展模式的可行性和可持续性。 Culture is an important measure of the people’s happiness index, and mass culture is the most important scale on this scale. How to better serve the broad masses of the people and better meet the needs of the masses’ spiritual and cultural life are the long-term goals persevered by the group of literary workers in their perseverance and perseverance. Taking Jiangbei District of Chongqing as an example, this article tries to discuss the construction idea of ​​this well-known square culture brand and probe into the development mode of “promoting mass culture with commonweal culture brand” Feasibility and sustainability.