论文部分内容阅读
2005年全球著名的财经图书《蓝海战略》提出目前市场分为红海市场、黄海市场和蓝海市场的著名论断,掀起一场蓝海战略风暴。价值创新是蓝海战略的基石,价值创新不仅仅是创新,而且是一种战略,它要求企业让整个系统为买方和自身实现价值飞跃而运营,使企业彻底甩脱竞争对手,并将新?
In 2005, the world famous financial book “Blue Ocean Strategy” proposed that the current market is divided into the famous Red Sea market, the Yellow Sea market and the Blue Ocean market, which set off a strategic storm in the Blue Ocean. Value innovation is the cornerstone of Blue Ocean’s strategy. Value innovation is not only innovation, but also a strategy that requires enterprises to operate the entire system to realize the value leap for buyers and themselves, so that enterprises can completely shake off their competitors and change new ones.