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英国牛津大学“公众理解科学”教职的首任“查尔斯·西蒙尼教授”理查德·道金斯,主要的著作有《自私的基因》等,曾获1989年伦敦动物学会银质奖章,1990年英国皇家学会促进公众理解科学的迈克尔·法拉第奖,1994年人类学中山奖,1997年国际宇宙奖。在其1998年出版的科普著作《解析彩虹——科学、虚妄和玄妙的诱惑》中,严厉抨击了“媚俗科学”,即“将科学向逗乐的、玩闹的、肤浅的方
Richard Dawson, the first professor in Public Understanding Science at the University of Oxford in the UK, and Richard Dawkins, whose major works are “Genes of Selfishness,” won the Silver Medal of the London Zoological Society in 1989, The 1990 Royal Institute of London to promote public understanding of science Michael Faraday Prize, the 1994 anthropology Zhongshan prize, the International Cosmic Award of 1997. In its 1998 popular science book, Rainbow Solving - The Temptation of Science, Falsehood and Meticulousness, “kitsch science” was severely criticized as "the science that brings science to amusement, playful, superficial