进入21世纪之后,电影市场已然成为经济全球化、文化全球化的缩影。中国电影在全球化语境下,在同以好莱坞为代表的进口影片的竞争中,应首先立足国内市场,以国内市场为根据地,深耕细作,不断扩大国产电影票房比例,壮大国产电影自身的创新力、生命力、竞争力、影响力。同时要不断开拓海外市场,利用合拍片的方式同国际市场对话,以提升中国电影的全球竞争力。 After entering the 21st century, the movie market has become a microcosm of economic globalization and cultural globalization. In the context of globalization, in the context of globalization, Chinese films should first base themselves on the domestic market and base their efforts on the domestic market, continue to expand the box office ratio of domestic movies and expand the innovation of domestic movie itself Strength, vitality, competitiveness, influence. At the same time, it is necessary to continue to explore overseas markets and make use of co-productions to dialogue with the international market so as to enhance the global competitiveness of Chinese films.