一、加入世贸组织对中国电视传媒的影响 加入WTO后,中国的企业受到的影响和挑战是多方面的。仅以人才竞争来看,近几年,外国各大公司纷纷在中国设立各种名目的研究院,开发部,实验室,培训部等等,公开网罗和挖掘国内优秀人才,为其服务。在电视传媒领域,美国”探索频道“(Discovery)今年在中国大陆推行的所谓“新锐导演计划”就是一个例证。此计划在给中国年轻的导演一个展示才华机会的同时,也在用低廉的价格(相对国外发达国家来说),雇佣本土优秀的电视人才来为他们拍片。 I. The Impact of Accession to the WTO on China’s Television Media After China’s entry into the WTO, China’s enterprises are affected and challenged in many ways. Only in terms of talent competition, in recent years, major foreign companies have established research institutes, development departments, laboratories and training departments of various kinds in China to publicize and tap outstanding domestic talents for their services. In the area of ​​television media, the so-called “cutting-edge director project” launched by Discovery Channel in mainland China this year is just one example. The program, while giving young Chinese directors a chance to showcase talent, is hiring well-established local television talent at low prices (relative to developed countries).