区域传播学是应用传播学的重要研究方向之一,处于新闻传播学科前沿而又方兴未艾。在“地球村”的大背景下,区域传播如何制定策略并发挥作用是新闻传播学学界和实务界共同面对的问题,实证性研究却并不多。同时,西部报业作为区域传播学 Regional Communication Studies is one of the important research directions in applied communication science. It is at the forefront of journalism and communication and is still in the ascendant. In the context of “Global Village ”, how to formulate strategies and play a role in regional communication is a common problem faced by journalism and communication scholars and practitioners, but there are not many empirical studies. At the same time, western newspaper industry as a regional communication