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烟草行业分为烟草工业企业和烟草商业企业,陕西省烟草公司西安市公司(西安市烟草专卖局)属于烟草商业企业。对于烟草工业企业而言,不断提升卷烟品牌的竞争力是关键;对于烟草商业企业而言,做好企业文化成为提升烟草商业企业参与国际竞争、提升核心竞争力的关键。随着国际市场竞争的日益加剧,在我国烟草这个国家垄断的行业也越来越注重企业文化的塑造,希望以此来提升企业的核心竞争力,如何在这个特殊的行业成功地实施企业文化建设和管理很值得研究。优秀的企业文化,将极大地促进企业的发展,反之则将削弱企业的组织功能。注重团队协作、以顾客为重、尊重员工、激励和创新,这是世界500强企业普遍存在的四大支柱,同时也成为了他们大多数的百年品牌。而经研究,这些世界500强企业非常注重自身的企业文化建设,他们最显著的一个特点就是自身的企业文化与他们理想中的企业文化是高度一致的,他们能够始终按照企业核心价值观为引领,以企业的核心准则为行为指南。通过这些世界500强企业的成功案例,我们可以看到这样一个普遍道理,他们都有符合自己企业特征的企业文化,并且与企业实际高度一致,企业的成功与文化的成功有密不可分的关系。
The tobacco industry is divided into tobacco industrial enterprises and tobacco commercial enterprises, Xi’an tobacco company in Shaanxi Province (Xi’an Tobacco Monopoly Bureau) belong to the tobacco business enterprises. For tobacco industry enterprises, it is the key to continuously improve the competitiveness of cigarette brands. For tobacco commercial enterprises, doing a good corporate culture has become the key to enhance the participation of tobacco commercial enterprises in international competition and enhance their core competitiveness. With the increasingly fierce competition in the international market, the monopoly industries in our country, such as tobacco, are also paying more and more attention to the shaping of corporate culture in the hope of enhancing the core competitiveness of enterprises and how to successfully implement corporate culture in this particular industry And management is worth studying. Excellent corporate culture, will greatly promote the development of enterprises, and vice versa will undermine the organizational functions of enterprises. Focus on teamwork, customer focus, respect for employees, incentives and innovation, which is the four pillars of the world’s top 500 enterprises, but also become the majority of their century-old brand. The research shows that these Fortune 500 companies attach great importance to their own corporate culture, one of their most striking features is their own corporate culture and their ideal corporate culture is highly consistent, they can always follow the company’s core values as the leading, Guide to the core principles of business behavior. Through the successful cases of these Fortune 500 companies, we can see the common truth that they all have the corporate culture that suits their own characteristics and are highly consistent with the reality of the enterprise. The success of the enterprise is inextricably linked with the success of the culture.