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中小企业是市场经济的活力和创造力所在,网络营销的使用必然会对当前中小企业的发展起到推动作用,但由于中小企业对网络营销的认识不足,在使用的过程中存在着各种各样的问题。本文在分析问题的基础上,提出利用网络营销的基本原则,指出中小企业应该加强网络营销人才建设,从企业营销整体战略的角度,深入分析网络营销的思想和方法,选择合理的营销方式,以推动企业在生存和发展。
Small and medium-sized enterprises are the vitality and creativity of the market economy. The use of network marketing is bound to play a catalytic role in the current development of small and medium-sized enterprises. However, due to the lack of awareness of online marketing by small and medium-sized enterprises, there are various Kind of problem Based on the analysis of the problem, this paper proposes the use of the basic principles of network marketing, and points out that small and medium-sized enterprises should strengthen the construction of network marketing personnel. From the perspective of overall marketing strategy, the paper analyzes the ideas and methods of network marketing in depth and selects reasonable marketing methods Promote business survival and development.