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对喜临门而言,这次变革已经不只是一场品牌营销升级所能概括,而是一家传统制造业公司互联网化转型的开篇。“京东一听说喜临门的O2O眼睛都绿了。看来玩完双十一,我们得和京东玩双十二了。”俞雷在他9月13日的微信上调侃,还忍不住感慨一句,“借势比造势更重要啊!”俞雷2012年底受聘担任喜临门家具股份有限公司副总裁兼国内事业部总经理,此前曾在欧莱雅、贝因美工作过。出过书、写过专栏的他一改学者范儿的风格,开始在微博、微信上积极传播他在新公司的工作进展。
For Xilinmen, this change has not just been summed up by an escalation of brand marketing, but the beginning of the Internet transformation of a traditional manufacturing company. “Jingdong heard the happy O2O eyes are green. It seems that after playing Double XI, we have to play Jinguang and Twelve. ” Yu Lei in his Sept. 13 WeChat ridicule, but also forbear Live feeling a sentence, “the occasion is more important than the momentum ah!” Yu Lei was appointed as the end of 2012 as a vice president of Xi Lin Men Furniture Co., Ltd. and general manager of the domestic division, had previously worked at L’Oreal, Bein America. Out of the book, wrote a column, he changed the style of scholar Fan children, began to actively spread his work in the new company in Weibo, WeChat.