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企业形象是企业与消费大众、与社会人群、与其他企业及有关部门,不断进行物质、能量、信息交换中所形成的“系统效”,它向社会展现了企业具有的管理风格、经营状态和精神风貌,从而引起社会的评价和认定。它从整体上体现着企业和其产品的声望、信誉,反映着社会对企业的承认程度,它是企业经营成败的重要因素,也是企业文化建设水平的综合反映。
The corporate image is the “systemic effect” of the continuous exchange of material, energy, and information between the enterprise and the consumer, the social population, and other companies and related departments. It shows the management style and operating status of the enterprise. Spiritual style, which leads to social evaluation and recognition. It reflects the prestige and reputation of the company and its products as a whole, and reflects the degree of recognition of the company by the society. It is an important factor in the success or failure of the company’s operations and a comprehensive reflection of the level of corporate culture construction.