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一、新品不断涌现,竞争加剧今年4～6月间,在零售终端洗发水及沐浴露品牌新增30多个,开展促销的洗发水品牌数量稳步增加,相对而言,沐浴露市场开展促销的品牌数量则呈现起伏。从目前促销品牌数量变化趋势看,市场呈现以下态势:(1)新品不断进入市场,但品牌增长比率将放缓;(2)促销热度仍将保持在50%以上;(3)集中度不高的沐浴露市场,促销品牌的变化相对激烈。
First, new products continue to emerge, competition is aggravated This year from April to June, the retail terminal shampoo and shower gel brand added more than 30, the number of promotional shampoo brands increased steadily, relatively speaking, the shower gel market promotion The number of brands is ups and downs. From the current trend of changes in the number of promotional brands, the market showed the following trends: (1) new products continue to enter the market, but the brand growth rate will slow down; (2) sales promotion will remain above 50%; (3) Shower gel market, the changes in the promotion of the brand is relatively intense.