企业家品牌营销方兴未艾尽管企业家品牌营销在国外早已形成成熟的模式,但在国内,有意识、系统地发掘企业家品牌的价值却是近几年的事。在我国,企业大致走过了“酒香不怕巷子深”的不做广告阶段、到“人怕出名猪怕壮”的产品广告阶段、再到“ Entrepreneurial brand marketing in the ascendant Although entrepreneurship brand marketing has long been a mature model in foreign countries, but in the country, consciously and systematically explore the value of entrepreneurial brand is in recent years. In our country, the company has basically gone through the stage of not advertising, “wine is not afraid of the alley”, to the advertising stage of “people are afraid of famous pig afraid of being strong” and then to "