本文分析了当前我国营销专业人才培养现状是高校培养的营销人才与社会需求脱节。笔者从新旧常态人才培养对比提出,要培养出具有扎实的知识结构、国际化竞争意识和与众不同的创新创业能力的营销专业人才,需要强化师资队伍,加强素质教育,利用互联网资源与传统的教学模式相互补充学习。 This article analyzes the status quo of China’s current marketing professionals training of marketing professionals and social needs out of touch. The author puts forward from the contrast of old and new talent training. To cultivate marketing professionals with a solid knowledge structure, international competition awareness and unique innovation and entrepreneurship ability, the author needs to strengthen the teaching staff, strengthen quality education, make use of Internet resources and traditional Teaching mode complement each other to learn.