产品创新市场创新经营方法创新市场营销是企业管理的主导性职能,企业通过市场营销职能创造顾客。在这个过程中,企业需要创新——为自己的市场营销系统,引入某些新创意、新思维和新举措,从而改变所投入的市场营销资源的产出水平,向目标市场提供与以前不同的价值或满足。创新战略有利于企业建立相对优势,获取更大的差别利益。在市场竞争中,是一条重要的克敌 Product Innovation Market Innovation Management Method Innovation Marketing is the dominant function of business management. Enterprises create customers through marketing functions. In this process, companies need to innovate - introduce new ideas, new ideas and new initiatives for their own marketing systems, so as to change the level of output of the marketing resources they invest in, and provide the target market with different Value or satisfaction. The innovation strategy is conducive to the establishment of a comparative advantage and a greater differential interest. In the market competition, it is an important enemy