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为应对金融危机,国家持续加大了基础设施建设的投入,社会治安监控、高速公路、高速铁路、地铁等项目建设为安防行业带来了巨大商机。2009年下半年,国内安防市场呈现出一派勃勃生机,企业家信心指数持续提升。然而在新形势、新的市场环境影响下,有业内人士预言,中国安防市场必将进入竞争更为激烈、机遇与挑战并存的后金融危机时代。在当前环境中,如何借助机遇,为企业谋求良好的生存和发展条件?有关人士指出,安防厂商需要建立并完善“诚信营销”体系,即诚实经营,保证营销活动的公开、公平和公正,以有效维护客户利益,从而求得企业的生存和发展,实现厂商与客户之间的共赢。
In order to cope with the financial crisis, the state continued to increase investment in infrastructure construction. Social security monitoring, highway construction, high-speed railway and subway construction have brought tremendous business opportunities to the security industry. In the second half of 2009, the domestic security market showed great vitality and the index of entrepreneurs’ confidence continued to improve. However, under the new situation and the new market environment, some insiders predict that China’s security market will surely enter an era of post-financial crisis with more intense competition and opportunities and challenges. In the current environment, how to take advantage of opportunities for enterprises to seek good conditions for survival and development? The source pointed out that security vendors need to establish and improve the “good faith marketing” system, that is, honest business, marketing activities to ensure openness, fairness and fairness , In order to effectively safeguard the interests of customers, so as to find the survival and development of enterprises, manufacturers and customers to achieve win-win situation.