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作为互联网时代下金融创新的重要产物,众筹逐渐受到学术界的关注。论文基于知识图谱理论,利用histcite、citespace软件,绘制众筹已有研究文献间的引文关系图、关键词共现知识图谱及关键词战略图,对众筹领域已有文献间引文关系、研究热点和研究趋势进行分析。研究发现:(1)学术界对于众筹的研究仍处于初级阶段,集中于众筹运作形式、参与人特征等问题的定性分析;(2)众筹中参与人的动机、潜在风险的识别、众筹平台的运行模式是目前研究热点;(3)众筹模式的适用性、众筹模式下的信任机制、利益分配机制等问题是众筹研究的发展趋势。
As an important product of financial innovation under the Internet age, crowdfunding has gradually drawn the attention of academics. Based on the theory of knowledge atlas, using histite and citespace software, we draw citation relation diagrams, key words co-occurrence knowledge map and key words strategy map of crowdfunding research literature, And research trends to analyze. The findings are as follows: (1) The academic research on crowdfunding is still in its infancy, focusing on the qualitative analysis of crowdfunding operations, participant characteristics and other issues; (2) motivation of crowdfunding participants, identification of potential risks, (3) The applicability of Crowdfunding model, the trust mechanism in Crowdfunding mode and the mechanism of profit distribution are the trends of crowdfunding research.