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对很多商界中人,成美营销顾问公司并不像智业同行奥美或麦肯锡那般具有显赫的名声。但是,它却是中国目前3家最知名以定位理论为实践之指导的营销咨询公司之一。原始草莽期:江中牌健胃消食片成美营销顾问公司的前身为广州成美行销广告公司,成立于1998年。那时,中国营销界可以说相当原始和草莽,在大部分人看来,营销就是广告。有些善于思考的营销人就要反思:究竟什么才是有实效的广告?究竟如何才能通过广告,真正有效地建立起
For many business people, Cheng Mei marketing consultant company is not as intellectual counterparts Ogilvy or McKinsey that has a prominent reputation. However, it is one of the three most well-known marketing consultancy firms in China that is guided by the theory of positioning. The original grass Mang period: Jiangzhong licensing Jianwei Xiaoshi tablets into a marketing consultant company formerly known as Guangzhou into the United States marketing advertising company, was established in 1998. At that time, the Chinese marketing community could be quite primitive and wild, and for the most part marketing is advertising. Some thinking good marketing people have to reflect on: what exactly is the effective advertising? How can really through advertising, really effectively established