文化产品由于具有外部性、公共物品性、垄断性以及信息不对称性等特征,需要政府加以规制,以维护文化产业的持续健康发展。政府规制在我国文化产业发展中经历了由被动到主动,由局部到整体的演变,但是在规制体制、规制内容以及规制手段方面仍然存在着一些亟待解决的问题,所以必须实现优化文化资源配置、维护文化市场秩序,在规制主体、规制内容以及规制手段方面加以完善,才能完全发挥政府的规制作用、 Due to the characteristics of externalities, public goods, monopoly and information asymmetry, cultural products need to be regulated by the government in order to maintain the sustainable and healthy development of cultural industries. However, there are still some problems to be solved in terms of regulation system, regulation content and regulatory measures. Therefore, it is necessary to optimize the allocation of cultural resources, Maintaining the order of the cultural market, improving the main body of regulation, the contents of regulation and the means of regulation can give full play to the regulatory role of the government,