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管理大师德鲁克认为,任何企业必须形成一个真正的整体。企业每个成员所作的贡献各不相同,但是,他们都必须为一个共同的目标作贡献。他们的努力必须全都朝着同一方向,他们的贡献必须融成一体,产生出一种整体的业绩。因此,企业的运作要求各项工作都必须以整个企业战略目标为导向。近年来,陕西联通实施的战略变革可以说与德鲁克以上的管理思想有着异曲同工之处。在陕西,陕西联通曾是一个弱小的运营商,但今天,公司已在当地3G市场中成为一个“三分天下有其一”的强有力竞争者,经营收入实现翻番。陕西联通是如何做到这一切的?记者以为,那就是因为陕西联通有明确的战略目标,并能一直围绕这个战略目标适时作出各方面的调整和努力、变革和创新。2009年,当时尚处于弱势的陕西联通面对激烈的市场竞争和增长压力,开始了第一次变革创新。公司提
Drucker management guru believes that any business must form a real whole. Each member of a business makes a different contribution, but they all must contribute to a common goal. Their efforts must all be in the same direction, and their contribution must be integrated to produce an overall performance. Therefore, the operation of enterprises requires that all work must be guided by the strategic goals of the entire enterprise. In recent years, Shaanxi Unicom’s strategic changes can be implemented with the above Drucker’s management thought has similarities and differences. In Shaanxi, Shaanxi Unicom used to be a weak operator. But today, the company has become a strong competitor in the local 3G market and has doubled its operating revenue. Shaanxi Unicom is how to do it all? The reporter believes that it is because Shaanxi Unicom has a clear strategic goal, and can always make all aspects of adjustment and efforts around this strategic goal, change and innovation. In 2009, Shaanxi Unicom was in a weak position to face the fierce market competition and growth pressure, and started the first change and innovation. Company mention