论文部分内容阅读
网点作为银行业务发展的载体,是树立整体形象、提升市场竞争力、提高客户满意度和忠诚度的重要平台。在当前激烈的金融市场竞争中,如何实施网点转型战略、提升网点核心竞争力已成为农村银行的当务之急。加快网点规划建设、有效推进网点转型是农村银行实现可持续发展战略的重要途径。一、什么是新网点主义新网点主义是一种新的多渠道金融服务策略。它改变了过去单一的面对面服务模式,将不同的现代化服务手段整合在一起,根据客户不同的需求特点提供最适合的服务,尽一切可能提高金融服务效率和客户满意度。新网点主义的主要内容包括:
As a carrier of banking development, outlets are an important platform for establishing an overall image, enhancing market competitiveness and enhancing customer satisfaction and loyalty. In the current fierce competition in the financial market, how to implement the network transformation strategy to enhance the core competitiveness of the network has become a top priority for rural banks. Speed up the network planning and construction, and effectively promote the network transformation is an important way for rural banks to achieve sustainable development strategy. First, what is the new neutronism New neutronism is a new multi-channel financial services strategy. It has changed the past, a single face-to-face service model, the integration of different modern service tools, according to the different needs of customers to provide the most suitable service, do everything possible to improve financial services efficiency and customer satisfaction. The main contents of the new dotism include: