随着人们生活水平的提高,旅游业也迅速发展壮大,而旅游文化也受到越来越多人的重视,本文将深入挖掘旅游文化的内涵,认识到旅游文化的重要价值,从而提升旅游业素质,实现旅游文化的可持续发展。在我国旅游业处于起步阶段的20世纪80年代初,“旅游文化”是一个受到广泛关注与热烈讨论的话题,把它与“旅游经济”一词并列甚至相对立使用,以强调旅游活动和旅游业的文化属性。但是,近几年,人们只是注意到旅游带给人们的经济 With the improvement of people’s living standard, the tourism industry is also rapidly developing and expanding, while the tourism culture is also valued by more and more people. This article will dig out the connotation of tourism culture, recognize the important value of tourism culture and improve the tourism quality , To achieve the sustainable development of tourism culture. In the early 1980s when China’s tourism industry was in its infancy, “tourism culture” was a topic of widespread concern and heated discussion. It was used in parallel with or even opposite of the term “tourism economy” to emphasize Cultural Attributes of Tourism Activities and Tourism. However, in recent years people have only noticed the economy that tourism brings to people