品牌打造意识先行随着经济全球化和国际市场竞争的加剧,全球进入品牌经济时代,发达国家20%的强势品牌占据了世界80%的市场份额。我国虽为世界第二大经济体,但在自主品牌建设方面仍然处于弱势地位。以眼镜行业为例,经过多年的持续发展,尽管中国已跻身世界眼镜生产和消费大国行列,但自主品牌建设明显滞后,特别是在眼镜制造领域,具有强大市场影响力的品 Brand Consciousness Awareness As the economic globalization and the intensification of competition in the international market, the global access to brand economy, developed countries accounted for 20% of the strong brands account for 80% of the world market share. Although our country is the second largest economy in the world, its own brand building is still in a weak position. Taking the optical lens industry as an example, after years of sustained development, although China ranks among the top optical production and consumer countries in the world, its own brand building lags behind obviously, especially in the field of optical manufacturing, with strong market influence