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在小家电、小商品多由南方企业和国际知名小家电品牌唱主角的情况下,山东九阳公司的崛起是一个耐人寻味的现象。作为一家专业化的小家电公司,创办9年的九阳已发展成为员工近千人、年销售收入2亿多元的山东省著名高新技术企业。九阳主打产品豆浆机是该行业的第一品牌,市场占有率始终维持在80％以上,销量年年第一。该产品除畅销全国外,还远销日本、美国、新加坡、印尼、泰国等20多个国家和地区。在九阳人的手上,小家电做成了大产业。
In the small home appliances, small commodities by the South companies and internationally renowned small appliance brands to play the protagonist case, the rise of Shandong 9 Yang company is an intriguing phenomenon. As a specialized small home appliance company, nine years of founding nine Yang has developed into a nearly thousand employees, annual sales income of 200 million yuan in Shandong famous high-tech enterprises. Nine Yang flagship product Soymilk is the industry’s first brand, the market share has remained at 80% or more, sales of the first year. In addition to the best-selling products, the products are also exported to more than 20 countries and regions such as Japan, the United States, Singapore, Indonesia and Thailand. In the hands of nine Yang, small appliances made a big industry.