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在市场经济的今天,企业掀起一股争创名牌、树名牌、宣传名牌、保护名牌、发展名牌的风潮。因为名牌表示着某企业,某产品具有的优秀品质,良好信誉,美好形象。名牌就是企业的无形资产和无价之宝。同样的商品挂上不同的商标,打上不同的品牌,在市场上的信誉、价格、换回消费者的信赖、热情、购买欲、购买行为、购买结果是大不一样的。有好多在中国加工或生产的产品,一挂上洋品牌、知名品牌,立刻就身价倍增。这就是名牌效应。这也是目前好多企业追求名牌的根本原因所在。
In today’s market economy, companies set off a wave of striving for brand names, brand names, promotion of famous brands, protection of famous brands, and development of famous brands. Because brand name represents a company, a product has excellent quality, good reputation, good image. Brand names are the company’s intangible assets and priceless treasures. The same goods are affixed with different trademarks and branded with different brands. The reputation, price, trust, enthusiasm, desire for purchase, purchase behavior, and purchase result in the market are very different. There are a lot of products that are processed or produced in China. Once linked to foreign brands and well-known brands, they immediately double their worth. This is the brand name effect. This is also the root cause of a lot of companies pursuing brand names.