本文通过文献资料法等研究方法对普通高校大学生体育意识进行分析探究,发现普通高校大学生体育意识不够强,认识不足。这种现象影响了高校大学生参加体育锻炼的积极性。为改变这一现象可采用增强学生的体质观念;注重培养学生的体育价值观念;深化学校体育教学改革等措施来加强高校大学生的体育意识。 This article through the literature and other research methods to college students sports awareness analysis and found that college students in sports awareness is not strong enough, lack of understanding. This phenomenon has affected college students to participate in physical activity enthusiasm. In order to change this phenomenon, students' physical constitution can be enhanced, students' sports values ​​should be emphasized, and the reform of school physical education should be deepened to strengthen college students' sports awareness.