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商业混淆行为作为一种最古老的竞争方式,主要体现在商标混淆行为的领域,却不限于此。在国际市场竞争中,商业混淆行为对侵权的认定和审查发挥着不可替代的作用,加强对该行为的研究,有助于商标制度和国际竞争法的完善。单就法律后果而言,各类商业混淆(或称混同行为)都会损害消费者、商标权人等相关主体的利益,扰乱市场竞争秩序,当予以禁止。
Commercial confusion as one of the oldest forms of competition is mainly reflected in the field of trademark confusion, but not limited to this. In the international market competition, commercial confusion plays an irreplaceable role in the identification and censorship of infringement. Strengthening the study of this act is conducive to the improvement of the trademark system and international competition law. As far as the legal consequences are concerned, all types of commercial confusion (or misconduct) will undermine the interests of consumers, trademark holders and other related parties and disrupt market competition and should be prohibited.