近日,国家新闻出版广电总局要求进一步加强报刊刊载医药广告的管理工作。广告是报刊内容的重要组成部分,切实加强对虚假违法广告的治理、不断提高报刊出版质量是各级新闻出版行政主管部门的重要任务之一。近年来,新闻出版行政主管部门会同工商行政管理等有关部门开 Recently, the State Administration of Press, Publication, Radio, Film and Television requested to further strengthen the administration of medical advertisements in the newspapers and periodicals. Advertising is an important part of the content of newspapers and periodicals. It is one of the important tasks of the press and publication administration departments at all levels to effectively strengthen the governance of false and illegal advertisements and continuously improve the quality of newspapers and periodicals. In recent years, press and publication administration departments and other relevant departments of industrial and commercial administration