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互联网是否会改变女性购买胸罩的方式?True&Go一次购物之行,让米歇尔·林有了创办胸罩电商网站True&Co.的想法。她原来在波士顿贝恩投资公司做主管,2011年与丈夫一起搬到旧金山。她说:“我本来没把注意力放在胸罩上,起因是我困在旧金山一家女士内衣店的更衣室里足足两个小时,也没有挑到合适的。在那间更衣室,我花很多时间,想了很多,也有了两个想法:首先,试穿胸罩是你所经历的最为糟糕的购物体验;其次,买不到合适的胸罩不是我的身体有问题,有问题的是产品。”
Does the internet change the way women buy bras? True & Go’s shopping trip led Michelle Lin to the idea of setting up True & Co., A bra e-commerce site. She was previously head of Bain & Company in Boston and moved to San Francisco in 2011 with her husband. She said: “I did not focus on the bra, because I was stuck in a locker room in a lingerie shop in San Francisco for two hours and did not pick the right one. In that locker room, I Spending a lot of time, thinking a lot, but also got two thoughts: First, try on the bra is the worst shopping experience you have experienced; Second, the right bra can not buy my body is not a problem, the problem is the product . ”