首先,做有理有据的数字化的营销战略。市场营销策划战略是企业市场营销部门根据战略规划,在综合考虑外部市场机会及内部资源状况等因素的基础上,确定目标市场,选择相应的市场营销策略组合,并有效实施和控制的过程。显然,企业的一句口号并非营销战略规划,真正的营销策划战略要具有如下几个特点:数字化、可控制、可执行、目标明确、策略清晰。其次,做心里有底的营销管理体系。市 First, do well-founded digital marketing strategy. Marketing planning strategy is based on the strategic planning of enterprise marketing department, taking into account the external market opportunities and internal resource status and other factors, based on the target market, select the appropriate combination of marketing strategies and the effective implementation and control of the process. Obviously, a business slogan is not marketing strategy planning, the real marketing strategy to have the following characteristics: digital, controllable, executable, clear objectives, clear strategy. Second, do my bottom line marketing management system. city