作为新闻事业重要组成部分的广告经营,随着我国改革开放的不断深入,收入也越来越可观。1990年我国兼营广告的报社有1076家,营业收人达6.77亿元;兼营广告的广播电台563家,有线广播电台648家,广告收人达9135万元;兼营广告的电视台747家,营业收人达5.61亿兀。从1987年起,我国新闻单位开始依法进行广告以外的多种经营活动。据对中南五省约30家地市报的调查,他们的多种经营收人一般都高 As an important part of the journalistic business, with the continuous deepening of China’s reform and opening up, its revenue has become more and more impressive. In 1990, 1,076 newspapers and periodicals engaged in advertising in China, with a business income of 677 million yuan; 563 radio stations engaging in advertising, 648 cable radio stations and 91.13 million yuan advertising revenue; and 747 television stations engaging in advertising , Operating income reached 561 million Wu. Since 1987, China’s news agencies have begun to carry out various business activities other than advertising according to law. According to a survey of about 30 municipal newspapers in five central and southern provinces, their diversified operating incomes are generally high