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本文通过对高等职业教育的培养目标、基本特征和培养人才标准的分析,探索了如何建立广告艺术设计专业的“订单式”课程体系,目的在于以职业能力为主线,以岗位需求为导向,大力提高高等职业教育水平,增强受教育者的就业、创业能力和职业技能。
Based on the analysis of the training objectives, basic characteristics and training standards of higher vocational education, this paper explores how to establish the “order ” curriculum system of advertisement art design specialty. The purpose is to take the vocational ability as the main line and the post demand as the guide , Vigorously raise the level of higher vocational education and enhance the employment, entrepreneurship and vocational skills of educated people.