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评报是研究、改进报纸最有效的手段;是采编人员业务学习、学术研究、讨论问题、自我教育的好课堂;是分析报纸存在的问题、肯定进步、找出差距最简便的方法;是开展大局意识、责任意识、质量意识教育,领导报纸不断前进的有效手段;更是坚持马克思主义新闻观,坚持政治家办报原则的具体体现。作为都市报的评报显然要与它的定位相结合,要注意舆论导向和格调,要检查每天新闻报道的内容和品质,要研究其他媒体特别是新媒体,要打磨本报的个性与风格。而专业评报则承担着更准确,更专业,更前卫,更开拓的责任。
Commenting on newspapers is the most effective way to study and improve newspapers. It is a good classroom for editorial staff to conduct business studies, academic research, discussion of problems and self-education. It is an analysis of newspaper problems, affirmation of progress, and finding out the most convenient way for them. The overall situation awareness, the sense of responsibility, the education of quality awareness and the continuous advance of leading newspapers. It is also a concrete manifestation of upholding the Marxist news outlook and upholding the principle of running newspapers by politicians. Appraising as a metropolitan newspaper is obviously going to be integrated with its positioning. We should pay attention to the direction and style of public opinion, examine the content and quality of daily news reports, and study other media, especially new media, to polish the newspaper’s personality and style. The professional review is assumed to be more accurate, more professional, more avant-garde, more open up the responsibility.