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目前钢铁企业主要的定价模式有:销售总部定价、外埠公司区域性定价、钢铁企业之间协商定价、钢铁企业与大的用户及经销商之间的协商定价。各类型定价模式源自于各个钢铁企业的营销模式,基本上是营销模式决定了定价模式。本文是从营销的机理上来分析各种定价模式的优劣。1.销售总部定价模式的优劣分析多数钢铁企业执行的是销售总部定价模式。销售总部所发布的价格类型以出厂价为主,出厂价实质上
At present, the main pricing models for steel enterprises include: pricing of sales headquarters, regional pricing of foreign companies, negotiated pricing among steel companies, negotiation pricing between steel enterprises and large users and distributors. Various types of pricing model from various steel companies marketing model, basically the marketing model determines the pricing model. This article analyzes the pros and cons of various pricing models from the marketing mechanism. 1. Analysis of the pros and cons of the sales headquarters pricing model Most steel companies implement the sales headquarters pricing model. The type of price released by the sales headquarters is ex-factory price, ex-factory price is essentially