案例教学法是市场营销课程教学中运用效果较为突出的一种教学方法,但在实践教学中,对于案例的有效组织还是存在一些问题。本文就案例教学课堂组织的一些问题进行了分析,并在此基础上,阐述了案例教学法有效组织的前提与基础,提出了案例教学法在市场营销课程教学中有效组织的策略。一、案例教学法在市场营销课程中的组织问题1.教学气氛得不到有效的调动课堂教学气氛得不到有效的调动是案例教学法运用中容易出现的问题,具体来说,就是学生在课 The case teaching method is a teaching method which has a prominent effect in the teaching of marketing courses. However, in practice teaching, there are still some problems for the effective organization of cases. This article analyzes some problems of the case teaching classroom organization, and on this basis, elaborates the premise and basis of the effective organization of the case teaching method, and puts forward the strategy of how the case teaching method is effectively organized in the marketing course teaching. First, the case teaching method in marketing courses in the organization of the problem 1. The teaching atmosphere can not be effectively mobilized classroom teaching atmosphere can not be effectively mobilized case teaching method is easy to use problems, specifically, that is, students class