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全书以包装色彩的形成、表述、设计、再现过程为主线,全面系统地分析了包装设计与印刷流程中所涉及的各环节中的色彩现象、形成规律、用色技巧、色彩分析与处理等。以项目为载体,结合专业理论体系,系统地将课程体系分为包装色彩基础、包装色彩设计、包装色彩复制三个项目多个工作任务,并逐一阐述,在
The book focuses on the formation, presentation, design and reproduction of packaging colors, and analyzes the color phenomena, formation rules, color techniques, color analysis and processing in all aspects of packaging design and printing process in a comprehensive and systematic way. Taking the project as the carrier and the professional theory system, the course system is divided into many tasks, including packaging color foundation, packaging color design and packaging color reproduction.